Promo Banners may seem effective, but do they work?
Its true, promo banners can build brand awareness. However, producing an effective campaign takes care. If you’re planning on endorsing your brand in large print, there are some things you should consider.
Besides the obvious things like design and price, many people overlook the fundamentals. Don’t sell your brand short – take into account placement and readability.
Even if you have experience with designing printed media like brochures, when it comes to large format Promo Banners, there are a few things to consider.
Large prints like fence banners, hoarding wraps and tower crane banners are viewed from passing cars, trains, buses and as people navigate busy city streets. These banners, unlike print media, need to have a big impact and be immediately readable.
Before buying promo banners, think about
3. CHOOSE THE RIGHT FONT FOR THE JOB
With thousands of trendy fonts available; remember to choose one that is readable. The most important aspect is readability, otherwise, people can miss your message.
As tempting as it is to use that cool font that looks great on your favourite website, be sure to choose the right font.
Before choosing, think about the font weight. More often than not, a simple bold font will be easier to read on a large banner.
4. KIS – KEEP IT SIMPLE
There’s no need to highlight everything great about your business all at once! Keep the message as simple as possible.
Look at the big brand, for example, large construction companies. More often than not, they repeat the company name or logo in a bold font every few meters.
Thousands of successful campaigns have had minimal text, featuring only words. With a very limited time in most cases for your target audience to ‘get what you are saying’.
Again there’s no rule here. Some applications call for a busy, very detailed banner with loads of content.
1. BANNER LOCATION & ENVIRONMENT
Thinking about the placement area of the banner should be the first step. The surrounding area can impact your design choice.
Colour, style and material are all affected by the placement area. If you want to get the most out of the banner, be sure to think about where it will be displayed.
A contrasting colour to the surrounding environment can help your banner stand out. A light blue banner with white writing on a tower crane will not be as effective as say a green banner that stands out.
2. PROMOTE YOUR BRAND
This is a hard one as many people see a banner as an opportunity to do something new. New is exciting, but if you have a strong brand already, you should align your advertising with it to maximise the impact.
The benefits of brand consistency are endless. It allows your target audience to easily identify you from the competitors. Potential customers are more likely to buy goods and services from a brand they know.