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Delta Group chooses high impact branding at Adelaide’s new Festival Plaza

Festival Plaza Multi-Deck Car Park
Delta Group, July 2019

PROJECT SNAPSHOT

One of the largest earthworks contracts in South Australia’s construction history has recently been awarded to Delta Group. Walker Corporation has handed a $30 million contract to civil contractor Delta Group for its $500 million development at Adelaide’s Festival Plaza.

A new 1600-space, 5 level underground carpark will be the focus of this contract. Delta will be on site for over 14 months, moving an estimated 130,000 cubic metres of material from the area and working on preparation for the carpark.

To promote their involvement in this major project, Delta Group chose to use 300 metres of Jaybro’s printed fence fabric in Adelaide, to maximise their brand visibility at the site.

THE CHALLENGES

The Adelaide Festival Centre car park was closed in 2016 with demolition commencing on site in mid-2017. This has made way for construction of the car park and the first section of the new public plaza, which is expected to be completed by 2020. In preparation for construction of the carpark, Delta Group is drilling 15 metres into the ground to prepare the site.

The site is surrounded by many existing buildings and busy pedestrian zones, and Delta needed a fence covering to ensure dust and debris would not escape into the neighbouring area. The iconic site in central Adelaide was also a favourable location for maximum advertising exposure.

Therefore, the project managers sought to purchase a printed fence fabric in Adelaide that would offer a combination of privacy, branding and dust control.

JAYBRO’S SOLUTION

Jaybro supplied 6 x 50 metre rolls of printed fence fabric to Delta Group to install around the perimeter of the Festival Plaza site. The 1.6 metre high premium printed fence fabric allows for 80% block out, ensuring privacy on site as well as controlling excess dust and debris and keeping it within the boundaries of the site.

Printed fence fabric comes in a standard 50 metre roll however shorter or longer lengths are also available, in either 1.6 or 1.8 metre high mesh. Supplied with eyelets at 1 metre intervals, it is easy to fix to temporary fencing or cyclone fencing with cable ties.

This mesh is made from a strong 280gsm UV treated polyester mesh that is easy to handle and install. The close knit mesh offers 80% fabric coverage with 20% air breathability, allowing wind to pass through without the mesh acting like a sail.

Delta Group chose a large bold logo in their corporate colours, which is repeated for maximum effect on this fence fabric in Adelaide. Our premium banner mesh is equally as effective at reproducing more intricate designs and photos.

KEY DATA

  • System used: Premium fence fabric
  • Time Period: July 2019
  • Customer: Delta Group
  • Quantity: 6 x 50m rolls
  • Install Length: 300m

PRODUCT SPECS

Length: 50m
Height: 1.6m
Mesh type: Premium
Finish: hemmed and eyeletted

Customer:
Delta Group

Project:
Festiva Plaza Multi Deck Car Park

Location:
Adelaide SA, Australia

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